Most product marketers are using AI for research wrong — and the polished output is hiding it. Brian Greene, a fractional research leader, shares the structured three-layer approach that prevents hallucinations and delivers insights you can actually stake product decisions on.

AI is reshaping product marketing. Learn about agentic literacy, evolving buyer journeys, and the skills PMMs need to stay relevant and attract hirers.

Learn what product marketing really is, how PMMs bring the market into the product and push the product out, and why product marketing is critical for growth.

Learn how to nail product positioning vs. messaging and copy. A practical framework with exercises for PMMs to strengthen product marketing strategy.

Before diving into automation and AI-driven strategy, every product marketer needs a strong foundation in AI. In this first installment of Trellis Marketing’s “A PMM’s First 30 Days Integrating AI” series, we walk you through the essential setup for large language models (LLMs) like ChatGPT and Claude. Learn how to configure your tools for security, fine-tune settings for creativity and precision, and master the art of prompting to get consistent, high-impact results. Build your AI foundation today — and start transforming how you research, message, and go to market.