A Practical Guide to Product Positioning
Learn how to nail product positioning vs. messaging and copy. A practical framework with exercises for PMMs to strengthen product marketing strategy.
Part 1: PMMs set up your AI foundation
Before diving into automation and AI-driven strategy, every product marketer needs a strong foundation in AI. In this first installment of Trellis Marketing’s “A PMM’s First 30 Days Integrating AI” series, we walk you through the essential setup for large language models (LLMs) like ChatGPT and Claude. Learn how to configure your tools for security, fine-tune settings for creativity and precision, and master the art of prompting to get consistent, high-impact results. Build your AI foundation today — and start transforming how you research, message, and go to market.
AI is changing everything - except the fundamentals
Looking to land a product marketing role: Learn how to stand out in a tough job market.
Looking to land a product marketing role: Learn how to stand out in a tough job market.
Looking to land a product marketing role: Learn how to stand out in a tough job market.
Building strong Product Marketing - Product alignment (and ending feature surprises)
Building strong PMM - Marketing Alignment (And Ending surprise features)
Should I get a product marketing certification or invest in coaching?
Should I get a product marketing certification or invest in coaching?