Advising

Embedded expertise. No headcount headache.

You’re facing big challenges - determining product market fit, reworking positioning, refining pricing, or planning a critical launch - while you juggle a hundred priorities. Get the senior product marketing insight you need, fast.

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Tara Daly

A Senior Partner in the Trenches

Trellis embeds directly with your team, bringing deep marketing leadership to the table.

We can:

  • Do the work when you need immediate impact

  • Coach and train your team so they can learn while executing

  • Advise to leave you stronger, with both results and up-leveled talent

Whether you’re a CMO, a PMM Director or a VP of Marketing, we deliver the product marketing output you need. All projects are different so we can figure out what’s best together. 

Our areas of expertise

  • Turn raw data into opportunity. We uncover what your buyers really need and why they buy (or don’t) - so you can refine your product, brand, and strategies.

  • Own a winning story. We craft the narrative that sets your product apart, so customers instantly get the value and why you’re better than competitors. 

  • Launch with impact. From pricing to channel strategy, we design a launch plan that meets your audience where they are, drives adoption, revenue, and growth. 

  • Equip your team to close. Give sales the right tools, training, and messaging so they can confidently convert prospects into loyal customers - and identify what works and doesn’t. 

From call to contribution, fast.

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30 min discovery call
We discuss your project, challenges, and resources

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Custom proposal
I scope out the best path forward based on your goals

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Engagement
Hands on advising, execution, or a blend of both

Young man sitting at a desk, wearing headphones and glasses, smiling while looking at a laptop in a well-lit room with plants and books.

Beyond deliverables – lasting expertise.

When you embed a seasoned advisor, you don’t just get the deliverables - you get the know-how transfer. Your team walks away more confident, capable, and aligned. You save yourself hours of time interviewing and onboarding a new hire.

Who we help most:

  • Marketing leaders who know the team needs help but can’t add headcount now

  • Leaders with junior teams who need to be upskilled quickly without hiring a VP role

  • Teams under pressure - headcount is down but goals are up, you need results fast

  • Leaders wanting to harness AI - need to identify the best applications to drive results

What leaders I’ve worked with say

“Tara has a unique gift for translating complex product marketing strategy into clear, practical training and resources that equips GTM teams to succeed. I’ve seen her bring a fresh perspective to positioning and messaging, and ensured sales and customer-facing teams understood how to apply it in the market.

She pushed for delivering content and creative that inspired GTMs and allowed them to walk away more confident, more aligned, and better prepared to deliver results.”

— Roz G., Co-Founder, Level 213

“Tara is a seasoned senior product marketing leader with deep expertise. I've directly observed her lead teams, coach individuals to the next level of their career, and achieve outstanding results for the businesses she support.

I'd highly recommend Tara for anyone seeking a safe, constructive coaching environment grounded in marketing insights, trends, and best practices.”

— Eleanor H., Head of Community and Customer Marketing, Miro

Ready to uplevel your product marketing?

Let’s talk about your needs and how Trellis can support.