Hi! I’m Tara. I’m originally from Cork, Ireland, but my career has taken me from California’s tech scene to New York’s hustle. I’ve worked at a variety of different companies from tech startups, to global advertising agencies, to Fortune 500 giants like eBay and Etsy. I’ve helped a wide variety of customers to grow their online sales and brands, from artisans and entrepreneurs to well known brands like PlayStation and Microsoft.

Over the years, I’ve ridden the ups and downs of this industry: I’ve been through a few recessions and watched the market swing from employer’s playground to employees' market and back again. I know what it’s like to lose your job, and I also know the thrill of landing in a role that truly fits your values. I’ve had incredible managers who shaped me for the better - and others who were less experienced. 

I’ve led amazing teams that inspired me daily, and I’ve also worked with people who needed more patience and guidance. All of it has shaped how I lead and coach today. 

My style is part coach, part player, and a little bit of therapist. I believe clarity comes when we slow down, so I often bring in tools from my yoga teaching - like breathwork or short meditations - to clear the noise before diving into strategy. 

At the heart of it, I believe in advocating for our own needs and investing in ourselves. It takes a conscious decision and investment to focus on our own career needs. You are the only one who can drive your career and life forward. 

Time and energy are scarce resources, and the more we create space for ourselves to think - whether that’s through coaching, strategy, or workflow optimizations with AI tools - the more powerful and fulfilling  our work (and lives) become. .

When I’m not coaching or talking about marketing strategy, you’ll probably find me adventuring in Costa Rica, hiking trails with my Australian shepherd Rory, or diving headfirst into something new just for the challenge of it.

Certifications:

• Level 1 Coach & Member of the International Coaching Federation

• 500 RYT, Yoga Alliance

• AI Product Manager, AI Career Boost Graduate