AI Tech Stack for Product Marketers

With a new tool emerging every week, it can be challenging to know which ones to focus on. Here are some of our current favorites. Remember to bookmark and keep coming back as we’ll keep this list current.

DEEP RESEARCH

  • Perplexity

  • Chat GPT

  • Notebook LLM

BRAINSTORMING

  • Claude.ai

  • ChatGPT

PROTOTYPING

  • Replit

  • Lovable.dev

  • Omniflow

  • Bolt.new

TIPS: Gather the documentation and data to inform the LLM. Be clear and specific on your ask. Remember the better the input, the better the output.

TIPS: Edit the original prompt to refine and perfect the prompt. Branch from the prompt to explore potential outputs.

TIPS: Leverage the LLMs for brainstorming and requesting prototype outline to then input into these platforms. Create prototypes to extract richer insights and feedback from research interviews earlier in the product development process.

AGENTIC WORKFLOWS

  • Hunch.tools

  • Claude Code

  • Miro AI Workspace

  • Zapier

WRITING

  • Jasper.ai

  • Claude.ai

  • ChatGPT

DESIGN

  • Midjourney

  • Chat + Canva

  • Google.ai Studio

  • Nano Banana

TIPS: Think about the steps you typically take to create your GTM strategy. How can you build a workflow to connect each step e.g. connect research interviews to insights, to persona creation in one flow.

TIPS: Remember to spend the time informing tools of your brand voice, your preferred positioning frameworks, share examples of top performing messaging. Elevate your testing strategy by creating quick versions.

TIPS: Experiment with the temperature setting. Higher = bolder outputs. Lower = more conservative.

TRACK IMPACT AND SHARE LEARNINGS

  • It’s critical to pay attention to the impact of each of the tools. Track to see what’s working in terms of time efficiency, elevated output, but also impact.

  • Track the performance of the assets you create - from enablement content to performance campaigns. Think about how you can leverage AI tools to listen for the impact to close the loop.

  • Share your learnings - AI adoption requires a culture shift within organizations. Lead by example and share your learnings upwards and across the company.